Being printed in a well-known publication adds instant credibility to the information, and the lack of "sales speak" may make some readers more receptive to your product. The goal is to have it accepted and published in a public forum such as a newspaper, magazine, business journal or Internet site.
When you have written the press release, send it to as many of these outlets as possible, and hopefully at least one of them will choose to run it. Keep in mind that editors may alter your press release or rewrite it. This is fine, as long as the article is published and maintains the basic message you intended. Press releases can also be used to provide customers or prospective investors with background history on your company. Display them on your website, include them in your newsletter, or send them in an email.
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